![]() ![]() ![]() Clarify brand purpose – Most people don’t just want to know who you are – they also want to know what you can do for them. Not only does its Twitter profile feature a banner image with diverse faces giving it a human touch, but their bio also keeps the tone human and approachable.Ģ. Source: DSC official Twitterĭollar Shave Club does a neat job of this. Keep your brand’s tone, human – Talk about your business like a person would, at the end of the day it’s a person that’s working behind the scenes for the brand handle. ![]() So without further ado, here’s our list:ġ. And this is where you can truly shine, using a smartly put together social media bio. Unlike networks like Facebook or LinkedIn that lets you import more content from your webpage or otherwise, these networks expect you to have short, snappy pitches for your brand. Some specific networks bring out the creative marketing touch from many brands simply due to their space constraints – be it 150-character limit Instagram bio, or the 160-character limit Twitter bio. While there are various best practices out there for every individual social network, we wanted to give you a run-down of the best strategies to fill in a bio with limited character space – because this is where you’re being judged against your competitors. It also helps generate more search hits and increases visibility for your business via #hashtags & keywords that you use.ġ3 best strategies for writing a good social media bio.A good bio helps articulate what your business does in just a couple of seconds of skimming through, catering to even a casual browser.More brands on social media becoming increasingly personalized, and your bio goes a long way in helping form an initial impression to consumers who are now pickier than ever before.Benefits of a well-rounded social media bio But before we showcase the kinds of strategies you can use to construct your brand’s social media bios, here’s a quick 3-point summary as to why this matters. Because this is where your business can make a good first impression online, to multiple audiences on a broader stage-regardless of whether it’s going to be consumers, vendors, or other businesses.Īnd what’s the first step to creating an impression with your social media profile or page? That’s right-a kickass bio. Think of it as your brand’s elevator pitch to the world! While your marketing strategy can afford to be focused to serve a specific target audience, your social media bio needs to be a little more than that. This influence stretches to even the most granular aspects of a social media profile – like your social media bio. Not only is social media penetration globally growing at about 8-10% in the past few years, but its impact on our choices are also becoming more quantifiable-especially purchase decisions. Now you know why we put a lot of weight into a brand’s social media presence-it matters. If we count annual mobile-phone usage and the corresponding increase in usage of social media on phones, we can safely estimate this – there are going to be more people in the world who can like & share than there are going to be people who own a toothbrush. And if that’s no shocker, then here’s one. Did you know about 3.26 billion people use social media on their mobile phones? Yes, that’s almost half the population on planet earth who log into the social internet. ![]()
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